News & Events


Sensilize was presented at Ukrainian Israeli Innovation Summit 2018. This tech international conference took place in Kyiv in the end of November, 2018, and was aimed to strengthen Ukrainian-Israeli business ties, promote strategic cooperation between governments, businesses and startup ecosystems.

The summit gathered high-level audience comprised of the key players in AgriTech and FinTech, representatives of international corporations, IT and service companies, startup founders, business angels and investors, as well as Ukraine’s government officials.

Sensilize chairman Pavel Hilman highlighted in his speech on how AgriTech innovations can solve the global problem of increasing demand for food production.

“By 2030, global food demand is expected to rise by 35%. The vast majority of additional food will need to come from increases in the yield achieved, or reduction in food waste. However, over half of the harvest is lost during production due to poor farming management practices. To meet global demand for food production, it will be necessary to increase the efficiency in the yield by 77%, and increase cropping intensity by 14%. This problem can be solved by certain technologies and with a certain approach”, – he said. “Use of remote sensing, cloud computing and image processing contributes to significant increase in crop production efficiency with use of existing resources”.

Plant physiology science explains that plants have similar physiological cycles as human beings. In order to be efficient in growing plants, it needs to be taken into account considerably. For example, the heat is coming on the reproductive stage of a corn, and the temperature is over 26 degrees, the pollen starts sterilizing, and up to half of the harvest is lost because of this. Farmers can’t control this process. “If there was a kind of a website, where farmers could upload the location of their field and mention what they have started growing there, and at which physiological stage, using a calendar we could alert the farmer that risky weather conditions are coming and suggest solutions right away”, – Mr. Hilman said.

This is exactly what Sensilize is doing having developed Crop stress detection AI for instant recommendations. Once all the data is aggregated in the database in cloud, the company’s team of plant physiologists, agronomists with the help of AI machine learning can recommend farmers a specific call to action. Once the farmer can realize, what’s going on in the field, and inform us what he has in the warehouse, we can guide him through on what is specifically needs to be treated to save the harvest.

Founded in 2013 by leading PhD Specialists in Remote Sensing, Sensilize company is financed by Israel Innovation Authority.

Since 2017 the company is member of Phenomics Consortium along with Evogene, Hazera, Rahan Meristem, Agricultural Research Organisation, Elbit and Opgal working together for more efficient agriculture.


During a trade and marketing mission, Virginia Governor Terry McAuliffe congratulated Dr. Robi Stark CEO of Sensilize,  whose remote sensing technologies are integral to a pilot project that marks the potential beginning of a more economical way to reclaim mine land.

Sensilize got to the semi-final of the “PITCH”  Contest


VIVA Technology – Sensilize was invited by the French rail company SNCF to participate at VIVA Technology in Paris, France, It was the largest tech show in France dedicated to the growth of startups, and digital transformation and innovation.

Professor emeritus, Anatoly A. Gitelson  has joined Sensilize  and will be part of our  advisory  team.

Two new members joined Sensilize’s family:

  • Mr. Dror Roth as our company CFO
  • Dr. Yuval Ben-Ami as a Remote sensing specialist.

Jean-Paul Devey   has joined sensilize and will be part of our  advisory  team.

Mr. Eli Alef  joined Sensilize as the company COO.

Ms Daniela Heller Pearlshtien  joined Sensilize as Senior Remote Sensing Specialist.

First flight of the Robin camera prototype on a fixed-wing UAV in Sweden

First flight of the Robin camera prototype on a rotorcraft platform in Israel

Dr. Agustin Pimstein joined Sensilize as Chief Agronomist.

Sensilize was recently chosen as one of the 12 most promising startups in Israel for 2013 in the Agritech industry.



Sensilize and Stoller Ukraine were presented among the most interesting for Ukrainian agribusiness Israeli startups at the event “Find your agritech. Israel” on June 26, 2018 in Kyiv.

The event was organized by Agrohub with the support of the Embassy of Israel to Ukraine and of Agroscope International.

The event was organized by Agrohub with the support of the Embassy of Israel to Ukraine and of Agroscope International.

Pavel Hilman, the chairman of Sensilize and StollerUkraine companies, explained to the Ukrainian audience how farmers can benefit from the synergic use of both companies’ products:

“Stoller company has already been represented in 73 countries, and has operated in Ukraine since 2013. The company produces world’s most expensive plant growth regulators, mixtures that allow us to tell plants what to do, and plants obey. For example, we influence cell division and cell distribution, and create a stress relieving effect. However, like any high-tech product, it is an expensive product. Not every farmer can afford it, and therefore the question arose: what if we could find the most poorly growing, the weakest areas of the field and bring the most relevant dosages of our product, and optimize the use of trace elements, water, chemicals, etc.?

Thus, I came across a company in Israel, which has the most advanced sensor in the world – Sensilize. With its Robin Eye sensor and software, it is easy to identify the location of weeds, to define the phenotype, that is, what phase the plant is in. The main problem is that some plants go ahead in their phases, while others are late. And then strong plants begin to take away large amounts of energy from weak plants. That is, some remain weak and do not bring us the desired yield.

Sensilize aims to increase the productivity of crops at the right time and in the right place, and we do it using spectral reflection, remote sensing and multispectral imaging. This is the combination of several technologies that allow us to achieve these goals.

Sensilize aims to increase the productivity of crops at the right time and in the right place, and we do it using spectral reflection, remote sensing and multispectral imaging. This is the combination of several technologies that allow us to achieve these goals.

During the event, Israeli and Ukrainian experts exchanged ideas and opportunities in the agricultural sector in both countries. In addition, the Global Director of Innovation at the Adizes Institute, Nir Ben Lavi, was lecturing for the first time in Ukraine. “Innovation is not an abstract concept. Its effectiveness can be measured. For this, there is a single criterion — return of investment. Therefore, I would advise to direct 75% of corporate innovations to increase productivity and cost optimization, and only 25% — to the development of new products, services and solutions”, — Nir Ben Lavi said summarizing the event.


Sensilize has become a participant of Phenomics Consortium

About Phenomics Consortium

The aim of Consortium is to develop and integrate technologies (analysis
tools, sensor integration and physical platform) that enable accurate and highthroughput
phenotyping in the actual growing area (fields, greenhouses,
plantations) of key traits required for crop and yield management.

The technology that will be developed in the consortium will overcome
generic limitations that exist in all modern crop farming, and as such will be
applicable to a broad spectrum of agricultural crops in various settings.

In spite of clear needs, currently due to unique technological challenges,
there is no existing technological solution that can provide precise, highthroughput
and low-cost crop phenotyping in real agricultural settings. The
unsolved challenges include the requirement to record and interpret the complex
and dynamic scenery of crops in field conditions, the need to comply with
relatively low cost, as well as the need to keep the technology easy to use by
farmers and well integrated to agriculture practices and machineries.

Phenomics Consortium includes 10 leading companies and academic
institutions. The work in the consortium is based on synergy and tight interaction
between the partners: Ag-tech companies contribute their expertise in
agronomics, phytopathology, and the ability to define commercially-relevant
traits; technology companies provide know-how and sensor and platform
technology; while the academic partners provide expertise in new approaches of
data analysis and data summarization.

We believe this consortium can become a hub for productive interaction
between two traditionally successful Israeli industries, the agriculture and
military industries, and is well suited to develop the phenotyping technology
that can disrupt the precision agriculture market.

Sensilize contribution

Sensilize is a remote sensing company that its core business is servicing
the precision agriculture market. Participating in this consortium is the focus of
the company and is highly strategically important to the company.

The process that would be developed in the consortium would be
integrated and implemented in Sensilize data processing and analysis software.

One of the main component of precision agriculture is data acquisition.
To make this process most effective Sensilize has developed a multispectral
remote low-cost sensor that is mounted on a drone, and shows its capabilities to
assess different vegetation state. A number of vegetation parameters and
characteristics can be evaluated by measuring the optical (spectral)
characteristics of plants. It requires a calibrated imaging system evaluating the
absorption/reflection of the tested object in large number of narrow optical
bands. Such systems were developed and used by Sensilize. Sensilize has
developed its own solution in the visible-Near-IR spectrum for monitoring of
plant health, object classification and fruit characteristics at long distances. It
applies tools to compensate variable light conditions and custom-made
algorithms for the evaluation of essential biophysical parameters of vegetation
such as chlorophyll, carotenoids and anthocyanin content, leaf area index and
vegetation fraction. Hyper–Spectral Imaging in the visible-Near-IR is currently
investigated by Sensilize for classification of soil types and properties.

The capabilities that Sensilize would gain by taking part in the
consortium would be:

  1. New algorithms for precision agriculture on top of its existing ones
    with high correlation to specific phenomic problems such as disease detection.
  2. Applying Sensilize remote sensing solution (sensor and algorithms) to
    indoor agriculture (i.e. greenhouse and vertical farming).
  3. Calibrating our current algorithms, such as nitrogen level in wheat, by
    expanding our data base on different crops and growing environment.
  4. The ability to connect our current sensor and technology with
    additional platform (i.e. ground robots) and sensor (i.e thermal).

One from Consortium’s tasks is the development of the multi-spectral
short-range imaging system. In this task we intend to develop the ability to
capture simultaneously multispectral data by means of multiple sensors (as done
by Sensilize for the long range). The team has to develop correction algorithm of the parallax effect on the cameras by the proper registration of the images
from the separate cameras.

Despite of the experience in the hyper-spectral and multi-spectral
imaging, the ability to extract meaningful information from these captures is
still challenging. Judging by works conducted by Sensilize, there is a great
importance in the data pre-processing algorithms and calibration algorithms. As
it was shown in particular cases, the absence of the proper algorithmic modules
can obscure completely or cause confusing conclusions. We recognize the
importance of the development of generic algorithms suitable for variable
atmospheric conditions, plants and distances. In the consortium we will focus
on the development of algorithmic solutions to create meaningful multispectral
data. The developed algorithms and tools will be generic enough to be applied
to various types of the crops and environmental conditions.

One of consortium’s challenges is leaf and soil content chemistry. The
multi-spectral spectral imaging of leaves possesses important information
related to chemistry of the leaves and its vitality. Spectral imaging can supply
information about chlorophyll, lutein, carotenoids etc. This information allows
us to assess the health of the plant. However, the multi-spectral data should be
based with respect to the variable environmental illumination conditions. The
chemical content of the soil derived by means of the multi-spectral imaging will
supply meaningful information about soil characteristics and contribute to the
characterization of the environmental conditions. The latter is important to the
open field growing, where the soil content can vary on the scale of tens meters

Gaps to overcome in a greenhouse environment:

  • Correction of parallax aberration
  • Support the variable illumination conditions
  • Testing of natural and artificial illuminations.

Gaps to overcome in open field:

  • To define the data gathering conditions with respect varying
    illumination conditions
  • To refer the measured spectral data to the plant characterization
  • To derive the soil content chemistry

The technology that would be developed in this consortium would be
implemented in our current and future products, by:

  1. Increase our offer to our current clients (e.g. yield estimation in corn).
  2. Expand our client base with new products (e.g. Banana plantation
  3. Strategic partnership with the consortium members.
  4. Increase the Sensilize company evaluation.


Agronegosio 2015

  • Dr Robi Stark will be presenting in the Agronegosio summit, Brazil 2015


NASLR Conference

  • Dr Robi stark will be presenting at the National Association of State Land Reclamationists 2015 Fall Conference


World AGRI-TECH investment summit, San Fransisco

  • Dr Robi Stark presented Sensilize’s at the world Agri-Tech 2015 investment summit


Startup Open Israel competition, Jerusalem, Israel

  • Sensilize was placed in third position at the Startup Open Israel competition finals.


CAPIGI2014 , Amsterdam, The Netherlands

  • Dr. Robi Stark was one of the presenters at the “Flying Robots: using remotely piloted aircraft to monitor the crop” session at CAPIGI2014 conference.


Agrivest 2013, Tel Aviv, Israel

  • Dr. Robi Stark presented Sensilize at Agrivest2013 event. Play Video play_video